The Case for Brand
The brand-led growth newsletter for bold marketers. One brand, each week, broken down.
TESTIMONIALS
What People Are Saying
“Thought-provoking, comprehensive, editorial-worthy.”
Robyn Young
Young & Co
“There's still a surprisingly few great brand newsletters, but Amanda Gordon (she / her) The Case of Brand is always a must read every time it drops in my inbox. ”
James Greenfield
CEO and Co-Founder, Koto
“A deeply considered view of how brands are managing their strategy — good and bad. Full of genuine insight — helpful tips for marketers and great case studies for agency folk. With non-traditional reference points that move us beyond the same old stories.”
Mark Liney
Executive level brand consultant, Ex-Group CEO DesignStudio
“Loving this thought leadership series. We fully stand behind the idea that embracing creativity can profoundly revolutionize a brand's financial performance. ”
“Loving this thought leadership series. We fully stand behind the idea that embracing creativity can profoundly revolutionize a brand's financial performance.
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Neol
Creative Collective
“Well written and thought provoking.”
Blair M.
Design Manager, Ocean Design
“If you have anything to do with the creative industry and marketing in any way, shape or form, its probably worth subscribing to this incredible strategic resource on brand building.”
jason little
Executive Creative Director North America, Jones Knowles Ritchie
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