[Intro] When should startups start thinking about brand? 🧠

June 02, 2023

[Intro] When should startups start thinking about brand?

First time here? I’m Amanda, and this is The Case for Brand, a newsletter that pulls back the curtain on how startups can use creative to drive growth through real-world case studies, playbooks, interviews, and reviews. If you like what you read here, you can: book a 1:1 call with me, find me on Twitter, or follow me on LinkedIn.

A founder with an incredible product, dedicated team, and exceptional NPS wonders: why aren’t we growing faster?

They think: the market for this product is huge. If more people knew about us, we’d be a unicorn. What gives?

Unfortunately - to be truly different and unlock rapid growth, requires a different approach.

This newsletter (and my obsessive career) is dedicated to helping early stage startup founders and operators identify their brand and bake it into their organisation early so that brand is a growth accelerant, not an afterthought.

It’s dedicated to authenticity, to using brand as a compass deliver business objectives and connect with audiences, and to help businesses put their money where their mouth is. If you’re building anything truly worth building, there will be others who are going to copy you - investing real action behind your brand is something few will do, and can be a serious moat around your business.

The Case for Brand aims to combine interviews, case stories and playbooks to help you solve for brand and go from to product market fit to category creation. I’m so glad you’re here.