[Tools] Build a Performance Creative Workflow with Foreplay

Optimize the efficiency of your performance creative with Foreplay, a swipe file for social ads

September 17, 2023

First time here? I’m Amanda, and this is Creative Growth Memo, a newsletter that pulls back the curtain on how startups can use creative to drive growth through real-world case studies, playbooks, interviews, and reviews. If you like what you read here, you can: book a 1:1 call with me, find me on Twitter, or follow me on LinkedIn.

If you’re spending money on performance marketing, your 👏 creative  👏 is  👏 a  👏 competitive  👏 advantage 👏 . But it’s not easy to store creative reference. Ever tried to save performance ads through Facebook ads manager, Instagram ‘saved’ posts, or a hodge-podge of Google docs or Slack #inspiration channels? Then you know what I’m talking about.

Enter: Foreplay.

🔍The Problem

Social ads are nearly impossible to save. But reviewing work is critical part of the creative process.

⚒️ The Tool

Foreplay is a swipe file for social ads.

Features we 🫶

  • Save ads with a one-click Chrome extension

  • Build collaborative moodboards to share reference with team

  • Create custom tags so you can filter by UGC, problem/solution ads etc

  • Share reference boards via public links or embed in Notion

🧰 Players using it in their toolkit

🎤 Real talk / room for improvement

At times the platform has been a bit glitchy, but the team are building fast and I’ve personally been able to reach them within hours whenever I’ve had an issue. Zach, the founder, even hopped on a call to personally chat through the ad brief feature they’re building.

🚗 Use case ideas

If you’re an independent consultant…organize your own creative reference by industry (personal grooming, beauty, fashion) and ad type (UGC, greenscreen, problem/solution ads) to streamline briefing.

If you’re an agency…run monthly education sessions as a value ad for existing clients, or as a lead generator for potential clients.

If you’re running an in-house creative team…give your team access to Foreplay so they can build shared reference boards & brainstorm

Check out their free 7 day trial. I’d love to hear what you think about it.

Until next week,

Amanda