The Case for Brand

The Case for Brand

The brand-led growth newsletter for bold marketers. One brand, each week, broken down.

Archive

How DTC brand JUDY made prepping cool with PR, podcasts, and joyful branding

How DTC brand JUDY made prepping cool with PR, podcasts, and joyful branding

Kardashian-backed bug-out bags

Amanda Gordon
Amanda Gordon
How challenger brand Bobbie disrupted a $70B industry to become the fastest growing brand in the infant formula category

How challenger brand Bobbie disrupted a $70B industry to become the fastest growing brand in the infant formula category

From formula-as-medical product to a movement of moms

Amanda Gordon
Amanda Gordon
How Gen-Z brand Julie rebranded the morning after pill and became the nation's largest donor of emergency contraceptives

How Gen-Z brand Julie rebranded the morning after pill and became the nation's largest donor of emergency contraceptives

Tackling stigma, one TikTok at a time

Amanda Gordon
Amanda Gordon
How blanket brand Rumpl are creating a category with brand collaborations, community marketing and limited edition drops

How blanket brand Rumpl are creating a category with brand collaborations, community marketing and limited edition drops

AKA the blanket brand people can't stop talking about

Amanda Gordon
Amanda Gordon
How Parisian Brand Satisfy is Bringing Luxury to Trail Running Culture

How Parisian Brand Satisfy is Bringing Luxury to Trail Running Culture

Running, but make it fashion

Amanda Gordon
Amanda Gordon
Would you move in with your client?

Would you move in with your client?

I spoke with James Greenfield, about taking an inside-out approach to Airbnb’s 2014 rebrand.

How Chewy is taking on Amazon with Clever Brand Positioning, Customer Service, and Emotive Advertising

How Chewy is taking on Amazon with Clever Brand Positioning, Customer Service, and Emotive Advertising

Taking the top dogs of e-commerce on to reach pet lovers through customer service, positioning and ads

Amanda Gordon
Amanda Gordon
Total Ad Recall

Total Ad Recall

What was that ad again?

Amanda Gordon
Amanda Gordon
How Surreal Built a Brand using Clever Positioning, Tone of Voice and Attention-Grabbing Stunts to become the Fastest Growing Cereal Brand in the UK and Break into a $40B Industry in 2 Years 🥣

How Surreal Built a Brand using Clever Positioning, Tone of Voice and Attention-Grabbing Stunts to become the Fastest Growing Cereal Brand in the UK and Break into a $40B Industry in 2 Years 🥣

Talk about eating the competition for breakfast

Amanda Gordon
Amanda Gordon
🦘How Tourism Tasmania Built an Authentic Place Brand that Invited Mainland Australians to Be Tasmanian and Generated a 43% increase in Visitor Spend 📈

🦘How Tourism Tasmania Built an Authentic Place Brand that Invited Mainland Australians to Be Tasmanian and Generated a 43% increase in Visitor Spend 📈

Dialing destination marketing up to 11 with anti-ordinary positioning, world-class creative and extensive operator toolkits

Amanda Gordon
Amanda Gordon
How Flamingo Estate Turned Heirloom Tomatoes and Brand Collabs with Will Ferrell, Sesame Street and Ai Weiwei into a Luxury Brand (a $10M a Year in Revenue)

How Flamingo Estate Turned Heirloom Tomatoes and Brand Collabs with Will Ferrell, Sesame Street and Ai Weiwei into a Luxury Brand (a $10M a Year in Revenue)

🍅 Or, why I spent $58 on an heirloom tomato candle

Why Founder Led Brands Outperform the Rest

Why Founder Led Brands Outperform the Rest

What unites Apple, Airbnb, Amazon, Bandit, and IKEA?

Amanda Gordon
Amanda Gordon
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